The campaign planning call
Working back from your provisional launch date, your Campaign & Engagement Manager will help you plan the launch itself and the first three months of your app being live. The call covers two audiences: your businesses and your users.
Getting businesses on board
Communicating with levy payers, partners and stakeholders
A strategy for targeting and engaging businesses – in person, by mailing list, or at events
Getting users excited
A walk-through of your promotional assets and how to use them
Identifying promotional opportunities – newsletters, ‘coming soon’ pages, social media
Ready-made communications to engage users
A launch competition to drive downloads during your first month
Tying your app into seasonal campaigns or planned events – to maximise visibility
Choosing your launch window
Big events happening in your area over the coming months can be the perfect springboard for introducing your app – we’ll explore these together, alongside any internal dates that matter to you. We’ll pencil in a provisional launch date, and confirm it in Phase 3 once your app has been approved by the app stores and everything is ready.
Need a hand?
If you have any questions at any stage, just drop us a message at support@getvicinity.com – we’re always happy to help.