What’s Phase 2 all about?
Phase 2 focuses on three things: engaging your businesses, populating your app with great content, and getting ready to attract app users.
Engaging your businesses
Your businesses will provide your deals and loyalty schemes, so getting them excited early makes all the difference. To help you demonstrate the app to them, we will:
Provide test access to your app so you can showcase it in action – see Testing Your App with TestFlight
Create branded assets for your business conversations
Book in a Marketing Call with your Campaign & Engagement Manager to plan the approach together
Populating your app with great content
We’ll add your initial content to get the app looking fantastic – and we want your team to feel confident managing it too. We’ll book a one-hour dashboard training session covering how to add and amend businesses, deals, loyalty schemes, trails, events and competitions, and how to manage your categories.
Handy guides to bookmark: Get Started with Your Vicinity Dashboard and Image Upload Guidelines.
Attracting app users
Getting users excited (and downloading the app) is key! To make this happen, we’ll:
Provide designs for promotional assets for you to use
Support you in identifying promotional opportunities – newsletters, ‘coming soon’ pages, social media
Provide ready-made communications to engage users
Support you with a launch competition to drive downloads during your first month
Your next steps
Book your dashboard training session
Book your Marketing Call
Need a hand?
If you have any questions at any stage, just drop us a message at support@getvicinity.com – we’re always happy to help.