Welcome to Your App Launch Journey - What happens after signing your contract: handover to your Customer Success Manager, meet your core team (Customer Success Manager & Campaign & Engagement Manager), the three launch phases at a glance with an example 8 week timeline.
Preparing for Your Kick-Off Call - What the call covers, who should attend, and what to think about beforehand (goals, key contacts, content leads, possible launch windows).
Phase 1 - App & Dashboard Setup
Phase 1: What We Need From You - Your app name & greeting, branding, icons, cover image, URLs, app user support preference, dashboard users and Apple Developer Account access.
Your App's Privacy Policy - What to include and why it's needed.
Choosing Your Verification Method - For customers with exclusive content: postcode approval, employer secret codes or user application/proof of employment.
Migrating Your Existing Content - How to migrate existing content you might have from current projects.
Phase 2 - Content, Campaign & Confidence
Phase 2: Bringing Your App to Life - Dashboard training, app content population, engaging your businesses.
Testing Your App with TestFlight - Getting Testflight access, what to test, how to report anything you spot.
Your Promotional Materials & Starter Pack - What you'll receive, the sign-off process, how amends and refills work.
Planning Your Launch Campaign - The marketing call with your Campaign & Engagement Manager, your launch competition, tying the launch into local events, choosing a launch window.
Phase 3 – Review & Release
Phase 3: Review & Release - Pre-launch call, app content freeze, submission to both app stores.
Launch Day & Beyond - Your app release, replying to reviews and viewing downloads (Play Console/App Store access), the Managing Your App session, ongoing support and updates.