Return on Investment: Cost and Value

To further enhance your reporting power, you might want to add Cost and Values for each Activity you create, or for those where it’s most relevant.

Cost: should reflect the cost to you of delivering the service to each Business it benefits. For example, if you have secured editorial coverage in the press it may have cost you £25 per business to cover the Journalist's travel expenses.

Value: should reflect what your customers would have to pay if they went out and purchased the same benefit at a fair market rate. For example, the editorial coverage you secured might be worth £500 per Business if they were to purchase equivalent advertising space.

In Directory, when you filter Activities down to a specific Business the summary includes a calculation for Cost and Value, giving you a simple way to extract basic Return on Investment metrics for each of your customers.

Vicinity also has an Activity ROI Report which you can find in the Reports tab of the main menu at the top left of your screen, you can understand more about this report in this Reports Webinar.

You can search our collection of help articles here 👉🏻 Vicinity Help Desk or we have a useful video of using the system basics here 👉🏻 Back to Basics