This is a great way to understand which of your marketing channels are driving the most app activity. If you're promoting your app across social media, email newsletters, physical posters, or other placements, link tracking lets you see exactly which ones are working.
Step 1: Log in to your Dashboard
From your dashboard, navigate to the content you would like to create a tracked link for.
Step 2: Open the Link option
Click the Link option. A dialog will appear showing a preview of your deeplink URL at the top of the page.
Step 3: Open the Tag for tracking section
Click Tag for tracking to expand the form. This is where you add the metadata that will be appended to your link, so you can identify where traffic is coming from in your reporting.
Step 4: Fill in your tracking details
You will see the following fields:
Source
Where the link will be shared - for example, facebook, qr-poster, or email.
Medium
The marketing channel - for example, social, qr, or cpc.
Campaign
A human-readable name for your campaign - for example, summer-2026.
Content
Use this to differentiate between different creatives within the same campaign - for example, banner-a.
Term
A paid keyword or audience descriptor, useful if you are running paid ads.
Placement ID
This is an auto-generated short token that distinguishes individual placements within the same campaign. For example, if you are printing the same QR code on two different posters, regenerate this ID for each one so you can tell them apart in your reporting.
Click Regenerate to get a new ID.
Step 5: Copy your tracked link or export as a QR code
Once you have filled in your tracking details, the deeplink URL at the top of the dialog will update to include your metadata.
Click Copy URL to copy the tracked link to your clipboard, ready to use in a newsletter, social post, or anywhere else online.
Click Show QR to generate a QR code that encodes the full tracked link - ideal for posters, kiosks, or any physical placement.
What happens next?
When a user clicks your link or scans your QR code and opens the app, the tracking data is captured.
We will then be able to see in the reporting how many users came from each source, medium, and campaign - giving you a clearer picture of which channels are driving the most engagement.
If you are promoting your app in multiple places at once, we recommend creating a separate tracked link for each placement so you can compare them directly.