Your app is now in review
Once your app has been submitted, it enters Apple’s review process. This is where Apple checks that everything meets their guidelines before making your app live on the App Store.
You’ll receive a confirmation email to let you know it’s been received and is in the queue.
How long does it take?
Apple reviews apps surprisingly quickly:
Around 50% of apps are reviewed within 24 hours
Over 90% are reviewed within 48 hours
As soon as the review is complete, the status of your app will update and you’ll be notified.
What happens next?
There are two possible outcomes:
✅ Approved
Your app is approved and will be ready to release on the App Store. Once we release it, it will be ready for users to download and start exploring.
🔧 Rejected (don’t panic!)
Sometimes Apple may request small changes before approving your app. If that happens, they’ll provide clear feedback on what needs to be updated.
We’ll prioritise this and get everything resubmitted as quickly as possible.
While you wait…
This is a great time to get everything ready for launch:
Plan your announcement 📣
Prepare social posts and emails
Finalise any campaigns, test your trails, or ansure you've added any offers you want to promote
Get your businesses ready to engage
You’re nearly there 🎉
Submitting your app is a huge milestone - this final step is all about getting it approved and ready for your audience.
Need a hand?
If you have any questions about the review process or your launch, just drop us a message at support@getvicinity.com - we’re always happy to help.