In your app dashboard you can view a number of measurements that help you understand how your app is performing at a glance.
To find your analytic tools in your app dashboard, log in as normal (dashboard.getvicinity.com) and these will be present on your home dashboard.
Activity Insights
Your home dashboard has a number of 'at-a-glance' insights about the activities taking place in your place app.
Activity types recorded by your app are Deals, Loyalty Stamps & Redemptions, Trail Check-Ins and Competition Entries.
You can adjust the dates you are viewing data for by using the top-right Drop-Down Date Selector, you can:
Display data from the last 7, 30 or 90 days, or
Select a custom period to display data for (such as when you ran a campaign)
Choose what sequence the graph data is displayed - by day, week or month.
To the left, you will find a Trends Graph showing lines for each Activity Type - these correspond to the coloured tabs at the top of the display, which you can click to toggle them on or off the view. (e.g. if you only want to see deal claims).
On the right, the Distribution map shows the concentration of where these activities are taking place. (You can expect yours to be more focused on your area).
Insight Tiles
Below the Activity Graph and map, you can also find a number of indicators which help you understand how your app is performing.
For each indicator, you can also view the change over the last 30 days.
The definitions for the terms featured here are:
Users on the platform - Total number of users that have registered an account for your app,
Active Deals - The total number of deals live on your app and visible to Users,
Deals Claimed - Total number of deals claimed, i.e where am App User has tapped redeem,
Active Loyalty Schemes - The total number of Loyalty Schemes live on your app and visible to App Users,
Loyalty Stamps Collected - Total number of Stamps collected across all loyalty schemes on your App (including inactive),
Loyalty Rewards Redeemed - Total number of rewards users have achieved by collecting Loyalty Scheme Stamps (including inactive schemes),
Active Trails - The total number of Trails live on your app and visible to App Users,
Trail Location Interactions - The total number of times a User has interacted (opened and checked-in) with any trail location (including inactive schemes),
Competition Entries - Total number of times a user has entered a competition via your app.