This checklist will guide you through the key decisions that shape your app’s look, feel, and first impression. Each step helps create something recognisable, on-brand, and inviting for your users.
Name Your App
Your app name is what users will see first - on their phones, in the app store, everywhere. Choose something recognisable, relevant, and uniquely yours.
Set Your Greeting
This is the first message your users will see — a chance to set the tone. Keep it friendly, local, and true to your voice. Our default is: “Hi, what would you like to discover?” but you can make it your own.
Choose Your Colours
Your app should feel like a natural part of your brand. We’ll bring it to life with your colours — just share your preferred palette or key brand shades.
Provide Your Logo
Your logo is a key part of your identity. Whether you’re a BID, council, or business group, your logo signals who the app belongs to and helps build instant trust with users.
Select A Cover Image
Your cover image is your visual headline - the first thing users see. Choose a high-quality photo that captures the spirit of your area, whether it’s a landmark, event, or vibrant local scene.
Design Your App Icon
Users will see this every day - in the app store and on their phones. It should be simple and recognisable.
Please supply your icon in 1024×1024px and 512×512px formats.
❓Need a Hand?
You can reach out to us at any time via support@getvicinity.com — we’re here to help if you get stuck or want a second opinion. Let’s get your app looking brilliant and ready to shine!